There is a clandestine effort – conscious or deliberate, I cannot say – to diminish the value of creative. The thinking that fuels this conspiracy is that being creative is more a hobby than a career path. As a writer, I'm often asked to "come up with something fun" for a neighborhood event, a relative's wedding, or a school project, as if nothing were more fulfilling than to add more work to my life.
"Anybody can be a creative" is a phrase I hear bandied about ad agencies, usually by upper-management types who are trying to foster this wild idea that creativity lives in the ether, waiting for anyone to pluck its fruit. I believe the statement is said as an attempt to be inspirational. It's not. It's insulting.
For example, were I to approach my mechanic and say, "Hey, anybody can fix a car," he'd likely take umbrage. My mechanic, born with a clever knack for understanding complex machinery and trained to be among the best in his field, deserves better than my droll assessment that his skills are pedestrian at best. As creatives, we deserve the same courtesy.
After all, not only are we born with more weight on the left sides of our brains, we have honed and labored our craft since our childhoods. To say, "Anyone can be a creative" is no less ridiculous than saying anyone can be a brain surgeon or an NBA power forward.
I could never be an accountant. I could never be a world champion hotdog eater or a capable plumber or a cutthroat divorce lawyer. I haven't the talent for any of those pursuits, but I appreciate those who do. I should hope they have the same respect for me.
Jeremy Harper is Chief Instigator of Storm the Castle Creative and is not available to create your birth announcement.
